Bee Organized is a professional home and life organizing company that specializes in simplifying your space so that you can be more efficient, present and peaceful at home and beyond. We help you establish realistic and customized organizing systems that are sustainable for you and your family.

Best friends since junior high, Kristen Christian and Lisa Foley, took their passion for organizing and launched Bee Organized in 2015 with the sole desire to help simplify lives, one Hive at a time. Built on a foundation of friendship, trust and a mutual passion for creating simplified spaces, they created an organizing company that helps people go from chaos to calm and have seen many lives transformed through the process.

They never dreamed their small business idea would explode and expand into a national franchise success with Bees pollinating across the USA! Today, the Kansas City based headquarters has Bee Hives in Dallas, Denver, Miami, Oklahoma City, Omaha, Portland, San Diego, San Francisco, Scottsdale and Seattle.



INTRO: Welcome to in a world with real media. I’m your host, Brad Burrow burrow in this podcast, we’ll dive into the lives of the most successful people in business. We’ll learn how they overcame adversity, took advantage of opportunities and learned from their experiences. Learn from our experts, get inspired, then go live your story. It’s in a world with real media. 

Brad Burrow: Hello, and welcome to the, in A world with Real media podcast. I have two very special guests today. I love having people coming on the podcast. It’s really awesome learning about businesses, but I have Lisa Foley Foley and Kristen Christian Christian Bee Organized. And, um, a franchise here in Kansas city, that’s growing. I cannot wait to hear all about this because <laugh> there’s well, I’ll just dive, dive right into this. I, you know, as an entrepreneur and as a creative organization, doesn’t really fit in my, not 

Kristen Christian: Your 

Lisa Foley: Strong. 

Kristen Christian: Yeah. 

Brad Burrow: But I feel so good when I do actually spend an hour organizing my office and it’s like, I come in the next day and I’m like, this feels pretty good coming in here. 

Kristen Christian: Yeah. It’s life giving 

Brad Burrow: <laugh>. Isn’t that amazing? How did you guys figure that out? I mean, you probably just like that automatically, right? 

Kristen Christian: Oh, I wish I could say that. 

Brad Burrow: <laugh> 

Kristen Christian: Lisa Foley is, I’m not. 

Lisa Foley: Yeah. I grew up that way. So it does come pretty naturally for me. And it [00:01:30] just makes sense. And it just, um, I think I, I realized early on that, um, knowing where things were and having systems set up just made you, made me more productive, made me more efficient, made me more present. Um, mm-hmm <affirmative> so it just, yeah. I’ve, Kristen Christian’s read a lot of books. I don’t think I’ve read one book about it. 

Kristen Christian: <laugh> well, Lisa Foley, it just, she doesn’t know another way. Yeah. That’s just natural with her. She was, you know, just that’s in her fiber, whereas I’m a natural hot mess. I think I’ve shared that [00:02:00] with you, Brad Burrow. You’ve probably witnessed it. <laugh> um, but it as like, I, you bad way <laugh> as I got older and also having this one by my side, since seventh grade, um, little osmosis, it comes off on you, but, um, I realized I’m a better version of myself. Um, and when I’m organized or when I attempt to and put in these systems and processes in my place, in my life, and then also becoming a mom and just man, there’s 

Lisa Foley: Running household 

Kristen Christian: Of yeah. A lot of balls you’re juggling [00:02:30] and it just makes me a better version. So then being a business owner, heck yeah. It it’s a huge part of the success. 

Brad Burrow: Yeah. And it it’s a daily battle for me. I don’t know, you know, probably most people, but it just seems every day I need to set a little bit of time aside just to stay 

Kristen Christian: Mm-hmm 

Brad Burrow: <affirmative> yeah. Organized. Yep. 

Lisa Foley: And think if you don’t set that time aside, what happens, I mean, chaos just takes over, right? Yeah. Yeah. 

Brad Burrow: Which naturally happens when you’re running a business anyway, as you guys 

Kristen Christian: Know well, and just the world is chaotic [00:03:00] and, and unknown. And so we as humans just, we want to control things. So I think organization is a very healthy way of controlling. Yeah. What you can, 

Brad Burrow: Well, I was looking on your website in the pictures and I’m like, gosh, that’s the, the pipe dream. It feels like for me to have just everything organized in the right place and oh, that’s right over there, Uhhuh <affirmative>, you know, as a matter of fact, you know, we’re a video production company, so you go to our equipment room and you know, we’re in a [00:03:30] constant state of stuff moving. Right. Absolutely. You know, there’s a shoot happening this morning. Mm-hmm <affirmative> um, stuff comes back, you know, doesn’t get put back in the right place or somebody takes part out of one kit and it goes out and then you go out with that kid and you don’t have the part you need. Right. You know, I’ve had that happen lot. So, so we’re, you know, on the organizational side, that’s one thing I’ve tasked our team with, um, even so far as getting these little tags that, uh, can be tracked. 

Kristen Christian: Oh yeah. Geo tags love [00:04:00] that. Yeah. 

Brad Burrow: But that’s, I mean, every business needs what you guys are doing for consumers, right? Yeah. Yeah. I mean, so anyway, I just thought, I thought that was, that’s interesting that, that, you know, and we’ll be better if we can get all that figured 

Kristen Christian: Out. Yeah. Oh for sure. Sounds like we need to go visit your equipment. Right, right out to this, 

Lisa Foley: Get some bees out here. Uh, 

Brad Burrow: Okay. Let’s get that on the calendar. Get the schedule out. I want some help. 

Kristen Christian: Help. 

Brad Burrow: Um, tell me, so let’s start. So you, you were saying you guys have been best friends since [00:04:30] how long? Seventh 

Kristen Christian: Grade? Seventh 

Brad Burrow: Grade. 

Kristen Christian: Okay. Yep. 

Brad Burrow: So tell me about that, that relationship a little bit. I mean, it’s curious, sometimes working with your friends can be harder than yeah. Working, you know, it’s almost like working with family. 

Kristen Christian: Well, it is. Yeah. In, in the best of ways though, too. I mean, Lisa Foley and I grew up in Denver, we, um, met in junior high. We danced on the dance team together in high school and just have shared yeah. An amazing friendship. We lived together for five years after college. 

Brad Burrow: Is [00:05:00] that right? Wow. 

Kristen Christian: We even shared a bathroom didn’t yes, we did. <laugh> that might be wasn’t 

Brad Burrow: Organized 

Kristen Christian: <laugh> her part was right. <laugh> yeah. And then we were in each other’s weddings, we were in the delivery room Uhhuh with all of our babies together. Is that 

Brad Burrow: Right? 

Lisa Foley: Wow. Godparents to each other’s 

Kristen Christian: Kids. Yeah. 

Lisa Foley: Yeah. We’re family through the room. Totally. 

Kristen Christian: Yeah. Yeah. I don’t have a sister. She is my sister. Yeah. So yeah. Or a bio sister, but really the beginning of we both were in corporate, um, and [00:05:30] worked and kind of worked for the man before having families. Yeah. Before having families. And then we both stayed home with our kiddos and we both knew we wanted and needed to get back into the workforce at some point when it was right with our families, but we wanted and needed the freedom and flexibility. That really only comes from running your own business. Yeah. And being your own boss. 

Lisa Foley: Well, and we were hard workers even, I mean, at home, not just running our families, but we volunteered, 

Kristen Christian: You know, we were professional volunteers. Yeah. 

Lisa Foley: We were, we really were. Yeah. And decided, [00:06:00] I mean, we both respected each other so much and the hard work that we put towards, you know, our volunteering efforts and things like that. So, and we knew that we always wanted to do something together and had thrown, you know, lots of different ideas out there and none of them really stuck to the wall. So, um, when we thought of this idea, we were like, let’s, we we’re both good at it. It was a no brainer. And, uh, something we were both passionate about and honestly had been doing <laugh> 

Kristen Christian: For our friends, for 

Lisa Foley: Our friends, without them even asking us to 

Kristen Christian: We’d be over for happy hours and [00:06:30] we’d start organizing, is 

Lisa Foley: That recognize a little mess and just start moving things around. 

Brad Burrow: I’ve got a problem. I’ll be right back with you. 

Lisa Foley: Keep talking, I’ll just fix this <laugh> 

Brad Burrow: Honey. Where’s to solve, we put it over there. Kristen Christian 

Kristen Christian: And Lisa Foley were here. 

Brad Burrow: <laugh> yeah, exactly. 

Kristen Christian: Yeah. So yeah, it was a no brainer. And so it really took off, it was at a perfect time in our, you know, both of our kind of lives with kids ages 

Lisa Foley: And a great time in the industry too. Yeah. It really, we, we got into the [00:07:00] industry when it was really not known at all. I mean, we would tell our friends that we’re doing, they’re like people do that for a living. Right. Like you’re gonna welcome, never heard of this. 

Kristen Christian: Right. So, well, and also what I was gonna say too, at the time, and our industry was full of kind of one woman shows and, um, almost seen a little bit like a hobby. Yeah. And I, there were legitimate businesses out there doing that, but it had kind of really been put into that sector of, uh, a hobbyist. And so we came to [00:07:30] the marketplace really, um, intentional, wanting to make sure that we, it didn’t look like, oh Kristen Christian and Lisa Foley, you know, they’re done with the PTA stint. They’re gonna do this. Yeah. We really wanted to be intentional. And so I think that helped us from the very beginning. We did, um, focus groups, we enlisted a graphic designer to help us with our branding. We really came 

Brad Burrow: Your branding’s great by the way. I really 

Kristen Christian: Love 

Lisa Foley: It. Thank you. 

Kristen Christian: It’s like our baby, you 

Lisa Foley: Know, you, we love our branding too. 

Kristen Christian: Yeah. 

Brad Burrow: It, it is. We’re proud. It’s 

Kristen Christian: Very good. [00:08:00] And it’s been so fun and part of our definite success. Mm-hmm, <affirmative> our branding for sure. 

Brad Burrow: Yeah. Yeah. That’s awesome to be. So one of my questions is why the hive, but we, we can get into that a little bit where I’m really interested, you know, you and I have talked a little bit about the psychology yeah. Behind change and, and you know, you guys are psychologists, <laugh> 

Kristen Christian: Really large therapists 

Brad Burrow: And, uh, yeah, exactly. Talk about that a little 

Kristen Christian: Bit. I mean, we all have a relationship [00:08:30] with our stuff and we’re all somewhere on the spectrum of, is it a healthy relationship or a negative relationship and to live, we have to have stuff. And so we realized from, you know, after hundreds and thousands of hours of working with clients, that we kind of kept seeing the same themes. And so we started these profiles that I’m gonna let Lisa Foley kind of talk a little bit about too, to help just internally from a training standpoint and how we worked with our clients. But then we started realizing [00:09:00] this really needs to come out. So we use it with our clients. We talk that way with our clients. We have a quiz that you can take to determine what, what profile you are. And it really is. At the end of the day, it helps you to determine who you are in relationship with your stuff, why you buy what you buy, why you keep, what you keep and why it’s so stink and hard to get and stay organized. It’s because of that 

Brad Burrow: Relationship. And if you don’t know that you’re you’re, you really don’t have any hope of getting control of any of this stuff. Right. I mean, don’t, it’s like [00:09:30] recognizing the issues. 

Kristen Christian: Yeah. Well, you’ve got, it’s just like somebody who’s trying to lose weight. You’ve gotta determine. Okay. Why, why have you created these healthy, unhealthy habits? It’s not because you love M and Ms. It’s because you’re masking. I do to, but it’s, and not just, but it’s your masking, you know what I mean? When you’re, when it’s on a neg, a real negative side of the spectrum, you’re masking something. And so you gotta pull back those layers and determine why is it so hard to let go? 

Lisa Foley: Well, and I think just identifying [00:10:00] for our clients to identify and, and have that label that I’m just in case, or, or I’m a memory keeper or whatever the profile is. It almost gives them the permission that that’s okay. And it’s okay. That I’m money minded. And I, I can’t let get this go because I know I spent good money on it. Right. But then we help them work through that and remedy the, you know, the situation of, um, for instance, like a just in case or will hang on to things just in case we help them real. I am a just in [00:10:30] caser I think, and it’s interesting. It kind of varies per space. Like my husband’s a just in caser in the garage, I’m really not, I can get rid of stuff in the garage easy, but I am more in the kitchen, you know, 

Kristen Christian: Or with crafts 

Lisa Foley: And entertaining and things like that. So it kind of varies on the space and your relationship with that stuff in the space. 

Brad Burrow: So does that help your relationship with your husband knowing that he’s a, just in case it 

Lisa Foley: Kind of does 

Kristen Christian: Really 

Brad Burrow: Serious? I mean, really, 

Lisa Foley: And really, I mean, that helps when we’re working with clients too, that we can [00:11:00] identify and explain to the client, well, it’s hard for him to get rid of it because he’s a money minded individual, and, you know, 

Kristen Christian: And then we have different solutions or actions based on that profile. Right. And another thing that I love about the profiles is one, like I said, we all have a relationship with our stuff. So we all are, and some people are all seven in all areas depends on where you are in the house or season of life. But we, if you notice us on our website, we all have a profile that [00:11:30] we identify with most on our, you know, when we introduce each team on our website and the reason behind that is the act of organizing for someone is very intimate and people are very embarrassed. We always say our biggest competition is people’s fear of being judged. So if they see, oh, there’s Kristen Christian, she’s the Cramer jammer stacker. <laugh> <laugh> 

Brad Burrow: Yeah. 

Kristen Christian: They might not even know what that is, but they’re like, she’s real. Yeah. I get her. She’ll get me. 

Lisa Foley: I can identify with her. Yeah. [00:12:00] Yeah. 

Brad Burrow: You need one of those little signs that goes everywhere with you, you know? Oh, 

Kristen Christian: We’ve talked about having 

Brad Burrow: Different. Oh yeah. That’s, 

Lisa Foley: That’s 

Kristen Christian: What she is. Yeah. She’s the Cramer jammer. Attacker. 

Brad Burrow: How did you figure all those things out? I mean, and what are the main profiles that, that people have? Tell me what, 

Lisa Foley: Well, we figured it out, honestly, just from truly working with our clients and identifying, and we would break it down after projects and talk about why, why was she struggling getting rid of this or what, you know, just the emotion behind having to [00:12:30] make some really hard decisions and stuff that means something to you. Yeah. And identifying why it means something to you. Yeah. Is it the money that you’ve spent? Is it you’re hanging onto it just in case, is it because it was the thrill of the hunt? So yeah, we have the just in case or the money minded, the, um, the acquire, which is also kind of known as the shopaholic, but it’s not really, um, that’s more the thrill of the hunt, so it can be collections, things like that. 

Kristen Christian: Um, there’s also this space giver space giver. That’s a huge one. When we’re [00:13:00] talking with people who maybe are still living in the family home, but their children have grown and gone, and yet they still hold onto all the kids, stuff that now have their own homes, but they’re not willing to take their stuff they’re giving of their space. So it prevents then, um, the homeowner to do what they want with that space. Yeah. Whether it be, make it, make their basement, a yoga studio or a craft studio or empty, so they can put a for sale sign in the yard. [00:13:30] Yeah. So you really, there’s all this emotion behind it. And they are also, this is a good point to make giving space to people who are dead and gone holding on to aunt Edna’s China set, because aunt Edna might come out of the grave and knock you dead if you get rid of it. And, and we, so we walk through that with our clients and give them almost permission. Mm-hmm <affirmative> to make some of these decisions to better themselves and their spaces. 

Brad Burrow: And do you find that once they understand kind of where those feelings are coming from, they’re more [00:14:00] able to kinda let go. 

Lisa Foley: Absolutely. It’s kind of freeing of like, aha. That’s why I still have this Armour. That’s been in my basement for 10 years. You 

Kristen Christian: Know, it validates them. It does and gives them permission. 

Brad Burrow: So Lisa Foley kinda give me a list of the, of the different ones, if you can. I’m sure you you’ve gotta memorize. 

Lisa Foley: Yeah. Help me if I miss 

Brad Burrow: And what, and tell me just like a little sentence on each, each one, what, what it means. 

Lisa Foley: Yeah. So the space giver, Kristen Christian just kind of went into, um, the, just in caser people [00:14:30] hang onto things just in case they don’t wanna be left, empty handed. They, they wanna be prepared 

Kristen Christian: For they’re the MacGyver. Yeah. 

Lisa Foley: For anything that might pop up. Um, 

Kristen Christian: We always say with a, just in caser you want a sister-in-law or a neighbor who’s a just in, caser not you. Yeah. <laugh> right. <laugh> you could borrow or, 

Lisa Foley: Yeah, that’s true. Well, and that, I think things have changed too for the, just in caser that, you know, the just in case or wants to be prepared, should, you know, someone pop over to their house and they have whatever they need to entertain or do whatever. But [00:15:00] we have a saying that we say store things at the store, there’s a target 10 minutes away from any, from where anyone lives now that you can, or 

Kristen Christian: Now Amazon delivers day up. 

Lisa Foley: You don’t have to be just 

Kristen Christian: In case. Exactly. 

Brad Burrow: That’s true. Yeah. Okay. 

Lisa Foley: And with, just in case there too, we say, if you’re not using that set item, whatever it is within a year it’s you don’t need to hang onto it just in case, cuz you’re not gonna use it all that often. Right. Um, what the money, mind Uhhuh, okay. Is people know exactly what they spend on this. The tags may still even [00:15:30] be hanging on that clothing item in your closet, but you can’t get rid of it. Cuz I spent good money on it and I worked hard for that money that I spent on. Right. 

Kristen Christian: So that’s where we talk about the sunken cost. You know, you may have spent $200 on it in 1989, but it’s not worth, you know, it’s penny, 

Lisa Foley: I’m not gonna get that back. 

Kristen Christian: So really, you know, walking them through that, we’ll even give examples, we’ll pull up things on eBay and Facebook market base. Exactly. Yeah. To just show that okay. If you really do think this hum has value, [00:16:00] let’s research, it let’s look and oftentimes doing that shows them that you know what it’s perceived value. Yeah. Monetary value. And then it allows them to let, not that we’re CRE forcing people to let go of things either that’s, that’s important to, to put 

Lisa Foley: Out well and we, we really try and dig into to allow them permission to get rid of that item. Yeah. And talk about where that’s gonna go. So it’s something that still has the tags on it, but it could benefit a [00:16:30] homeless person maybe. Yeah. That makes them feel good about getting rid of that and the good about the money that they remember that they spend on it too, you know? So it’s kind of, what’s the end goal here with this, whatever item it is. And it’s item after item, after item in their wardrobe, in their kitchen or wherever we are. Yeah. We go through in touch every single thing in the space 

Brad Burrow: And you’re spending hours with somebody. Yeah. Yeah. That’s amazing. 

Kristen Christian: Well, the first step in getting organized is purging is owning less. That’s the most important and we really won’t [00:17:00] work with a client if they’re not willing to be right there by our side doing that. Otherwise we’re just moving things around and we’re not providing a, um, you know, a, a service that is gonna be sustainable. Yeah. Yeah. 

Brad Burrow: Yeah. It makes sense. Yeah. I’m just sitting here thinking about my garage, 

Kristen Christian: All the stuff you emerge 

Brad Burrow: <laugh> oh my 

Kristen Christian: Gosh. I know. Hopefully it excites you and thinks, okay, I wanna go do that. 

Brad Burrow: I I’m excited about the, the idea of being organized for sure. You know, I think, [00:17:30] and, and uh, but I’m not gonna let you guys come into my office. Sorry. <laugh> 

Kristen Christian: Hey, no, 

Brad Burrow: No judgment judgment. No, I know judge I’m tea. So are there any other profiles? Okay. 

Kristen Christian: Yes, there are. So we had the space giver, the just in caser the money minded. We’ve got the memory keeper. Yeah. My husband’s a memory keeper, big time. And really with the memory keeper, they fear that the memory is going to dissipate and go away if the said item goes away. And so that’s [00:18:00] where we talk about the memory actually is in your head and heart and believe me, yes. Items, tangible items really can bring back a memory. But what’s interesting is sometimes people wanna hold onto something. I guess it brings back a sad, bad memory. And that’s where we really talk through of, you know, take, turn the page, have, you know, this, your home should be a sanctuary to support you and bring good in your life. And so, yeah, that’s an interesting one, but also we talk about magnitude of okay, if [00:18:30] this, your, the, all your children’s baby clothes brings back. Fabulous, good memories. Yes, of course. But do we need to keep all 10 tubs of it? <laugh> right. Let’s go through and cool through and find the, you know, perfect, beautiful ones. Yeah. That really make your heart sing and let the others go. 

Lisa Foley: Yeah. Well and some other memories too, it’s fascinating in basements things, we say things just kind of go to die in the basement. Yeah. And people, you know, that have these memories can’t get rid of it. So it goes to the [00:19:00] basement to sit in a tub for years and years. And we really encourage people to honor those memories. If it’s special to you honor it, go put it out on your bookshelf or frame it or, you know, really, if it brings you joy and it, you can’t part with it because this memory is so wonderful, then put it out there and look at it so you can see it and you can, it does bring you joy. 

Kristen Christian: Yeah. That’s that’s awesome. Yeah. Mm-hmm 

Lisa Foley: <affirmative> 

Kristen Christian: And then, so then the me, yeah. 

Lisa Foley: We have the choir Uhhuh, which is kind of a, um, I think I mentioned the thrill of the hunt, um, you know, someone that loves to [00:19:30] shop, uh, look for things that, to collect, um, things. So it’s the beanie babies. Do you remember the, you know, when the beanie baby craze that, um, everyone was searching and trying to get that beanie baby collection, um, and they can’t part with it because that was all part of the experience a little bit, you know, so we really kind of encourage too that we pull up Etsy or, uh, is it Etsy? 

Kristen Christian: No. Facebook, Mar 

Lisa Foley: Facebook <laugh> 

Kristen Christian: And eBay, 

Lisa Foley: EBay. eBay [00:20:00] was what I was thinking. <laugh> yeah. To really, you know, find that there’s really no value. And at the time of that thrill of the hunt, if you find that one beanie baby, this is gonna be such a valuable collection or whatever. Yeah. And it just doesn’t really turn out that way anymore. So it’s really kind of then helping figure out what to do with this collection and either honor it, if it brings you joy or, you know, who will it bring joy to now, if you pass that along. Yeah. Well, 

Kristen Christian: And we talk a lot about not just with the, with the memory keeper or the money minded or, but there’s [00:20:30] a, a, a price you’re paying to hold onto all of this mm-hmm <affirmative> so the price may not be in money, but it may be in peace of mind. It may be in room. It may be stunting you from developing a ho a, a hobby that you’ve wanted because you’ve, you don’t have room for it. So right. In all of these profiles, we talk about what, you know, if you had the room, what would you do? That’s a lot of the times the question we ask, if, if you were to create, you know, room in your life, what would you fill it with? Yeah. I doubt you’d [00:21:00] fill it with decade old beanie babies that have no value. Yeah. So having them be intentional. 

Kristen Christian: And then the last one is the, the, um, aspirer oh, and this one is so interesting. It is people oftentimes create a environment, fill their space with effects and items for who they wish they were a dream or who they used to be, not really who they are now, for example, [00:21:30] the person who does not have time to go biking, um, works 70 hours a week and takes care of elderly parents. But they dream of being able to be, go out and bike on the road every day. So they buy the trainer that they can do inside. They buy another bike, they buy handlebars, they buy books, they buy all the equipment, but they never use it. And that is, that is a real, um, pitfall that [00:22:00] a lot of people fall into. And so then what does that bike sitting there do when they come home at the end of a long day, doesn’t fire ’em up. It frustrates 

Brad Burrow: That makes ’em feel bad. Probably. Yeah. 

Kristen Christian: Mm-hmm <affirmative> yeah. Mm-hmm <affirmative> so helping people really define a space that meets them where they are now and celebrating that, celebrating them. And of course we all aspire to be a different version or a better version of ourselves, but make sure we’re, you know, celebrating who we are now. 

Brad Burrow: So do you guys teach the franchisees, like how to have [00:22:30] these conversations? That’s gotta be, I mean, cuz you can’t just the aspire. Yeah. You can’t just say you’re never gonna ride that. You’re never gonna take that bike out. 

Lisa Foley: I know. Right. 

Brad Burrow: There’s there’s a, a way that conversation has to happen. 

Lisa Foley: Absolutely. 

Kristen Christian: That’s our differentiator. It 

Lisa Foley: Is. And it’s really the approach. And, and what does differentiate ourselves is, you know, when we are looking for, uh, or talking to people about buying a franchise are people that just wanna be a B and organize for us. We say all the time, we can teach anyone [00:23:00] how to organize. Mm-hmm <affirmative>, it’s really the compassion. Yeah. And the, the character that we want to have surrounding us in our hive that can represent, be organized in that way, that that can handhold our clients and make, have that compassion in doing so and, um, approaching all of these different scenarios that come up with these, you know, profiles and, and helping them process through making these really hard decisions. Well, 

Kristen Christian: Cuz at the end of the day, it’s such an honor to get to do what we do. Mm-hmm <affirmative> yeah. And we say [00:23:30] that often is it is such an honor for somebody to open their home, their heart, their head, their past, 

Lisa Foley: And be vulnerable 

Kristen Christian: And be vulnerable with us. So we really arm ourselves with, um, tools and, and words and, and phrases and, and ways of thinking that really help us guide that person. And honor the fact that they’re opening up to us. 

Brad Burrow: Mm-hmm <affirmative> yeah. It’s amazing. And to me, the emotion behind [00:24:00] all, all of the different profiles is higher. 

Lisa Foley: For sure. Yeah. Oh gosh. 

Brad Burrow: So you guys are going into situations where there’s a lot of emotion, a lot of 

Lisa Foley: Emotion, not to mention, I mean, before we even walk in, they kind of are dreading us even coming. They, you know, they, oh 

Brad Burrow: My gosh. Yeah. 

Lisa Foley: People are overwhelmed by the time they call us and don’t even know where to start, but it, we make it a really fun process and it really gets easy. Once you start kind of clicking through those decisions, it, it gets easy. 

Brad Burrow: Yeah. So what, how long does a typical engagement take? [00:24:30] You know, so like I call you and say, I I’m overwhelmed. I need your help. <laugh> what, what, what timeframe does I love 

Kristen Christian: That question. 

Brad Burrow: There’s no, get it asked time 

Kristen Christian: People like how, how long does the basement take? I’m like, well, you know, we’ve had basements take weeks Uhhuh. We’ve also had a basement take half an afternoon. It really is dependent on how much stuff is in there. How many decisions need to be made? How fast you as the client are gonna move and make decisions. The complexity of it, how many people are [00:25:00] we talking about of, you know, is it a family of seven and everybody’s a memory keeper and we gotta deal with and honor everybody’s memory. Yeah. So it’s very, it gets down to what we do is very customized. And so we go in and we assess, we start the process with a complimentary assessment and really ask a lot of questions, do a lot of observing, figure out what their, where their pain points are. Yeah. And then from there we can provide a customized plan of attack and an estimate [00:25:30] and a timeline and 

Lisa Foley: Yeah. Well, in addition to organizing, we help people through life transitions, whether they’re downsizing or after the death of a loved one going through their belongings. So that also varies on 

Brad Burrow: Talk lot emotion. 

Lisa Foley: Yeah. For sure. 

Kristen Christian: And an honor. Yeah. 

Lisa Foley: Yeah, definitely. So yeah, those projects, a lot of our transition projects can take weeks sometimes cuz we’re going through literally every space in the home to help them get out of it or you know, move on or prepare for a remodel. Even it just takes time. 

Brad Burrow: So let’s [00:26:00] switch to the business side a little bit. Cause my mind’s kind of going there now 

Kristen Christian: We can talk about organizing all day long. 

Brad Burrow: Yeah. Which this is good, but, but to me, I’m okay. I’m thinking, all right, how are you making money doing that? And I don’t, I don’t wanna know details or anything like that. I’m just curious, cuz I mean, you could spend two weeks with somebody, you could spend an afternoon with somebody mm-hmm <affirmative> two weeks. I mean, from a business standpoint, you’ve gotta be compensated for that time, you know, somehow. Right. Or you’re not gonna make money. Right. [00:26:30] Right. So how, how do you look at that from a business side? 

Kristen Christian: Well, we have chosen to scale our business through that. We work in teams and we have each of our locations, our franchisees have what we call a hive. We use all of our books. That’s 

Brad Burrow: All my questions. Why the hive? 

Kristen Christian: Right. So we, um, our, our, our business model is that we have multiple jobs going every day. Um, and throughout the week and we charge by the hour and by the worker B [00:27:00] and it’s really, um, communicating the value of our service to our clients. Mm-hmm <affirmative> um, it’s interesting people, won’t bat an eye of spending thousands of dollars to remodel a kitchen. But what goes in behind those cupboards and drawers is way more important on how you live your life. Yeah. And so people are really starting to understand the value of this service. And even somebody who’s organized having a third party [00:27:30] come in and this is what we do every single day. So when we are experts at this, but having a third party come in with fresh eyes can come in and really transform a space at a fraction of a cost compared to remodeling it. Right. We can, we can bring such joy and beauty to a space, um, in a pretty short time and really change their lifestyle. 

Brad Burrow: Cause efficiencies, knowing why, what it’s gonna have the vision of what it’s gonna look like, 

Kristen Christian: Save [00:28:00] mind. Oh 

Lisa Foley: Me. Well, and it, it saves money in the end, honestly, when people are disorganized and don’t know where things are, they just end up going out and buying, you know, that item again. So then they have multiple, we, we organize garages where, you know, there’s 10 hammers <laugh> they couldn’t find the one 

Brad Burrow: Stop. You hurting my feelings. I love hammers. 

Kristen Christian: As soon 

Brad Burrow: As my husband, I could never find one when 

Lisa Foley: I need either. <laugh> I know <laugh> yeah, but pantries, I mean, oh my gosh, we throw away so much wasted food. That’s expired. [00:28:30] Yeah. Because it’s just, they don’t know the inventory that they’re back that’s there. Yeah, yeah. 

Brad Burrow: Yeah. All right. Well, so that was, did it take you a while to figure out that the business model of this thing? I mean that that’s something that probably had to try something. 

Lisa Foley: Oh gosh, 

Brad Burrow: Yeah, no, that’s not working or let’s tweak it. And I mean, 

Kristen Christian: Well, and that’s really where, you know, Lisa Foley and I started to be organized. We didn’t even intend on having an employee. We didn’t even think that way. We thought it was gonna be the two of us organizing basements throughout the Kansas city area. Yeah. And very quickly we [00:29:00] found out one, we needed help. Um, and there was such a demand. Yeah. But then as we went through all these mind fields and made a lot of mistakes, wasted a lot of time and money, we realized, wow, we are building a platform of a business that really makes sense. And we can replicate this and teach this to people. So they don’t start where we did, you know, having to redevelop. And that is where the birth of becoming franchise orders came, [00:29:30] um, is really, we created a business that had a good model. 

Brad Burrow: Mm-hmm <affirmative> yeah. Yeah. That’s awesome. You thought about writing a book, have you written a book? 

Kristen Christian: No, but we’ve talking 

Lisa Foley: About 

Kristen Christian: It. It’s in the break. 

Brad Burrow: I mean, it feels like that would be really smart, you know? I mean 

Kristen Christian: Yeah. The profiles, I mean, we’ve got our chapters right there. Right. 

Brad Burrow: I mean, yeah. The podcasts could become a book really easy, you know, that’s, that’s something to think about. Okay. So let’s talk about branding. Yeah. So obviously be organized, but the whole, the hive, all that stuff is really [00:30:00] awesome. I mean, it’s memorable. It’s your, your logo mark is recognizable. It sets your brand apart probably from all the other competition. Mm-hmm <affirmative> so how did you get there? 

Lisa Foley: Well, this is, we love telling this story because the be, I mean, our friendship obviously is a basis of this business. And we talked about that earlier. And when we started the business, that was a big concern for both of us. It was a risk and a scare that no matter what we said, [00:30:30] this friendship as sisterhood really is never to be compromised. That’s the highest priority. And we’re both faithful people too. So there, it was really kind of Kristin God and me <laugh> that started this business. But along the way with our friendship, the B has always kind of been something that’s just been special to us that we’ve, um, have kind of history with. We’ve always given each other be gifts. Um, when, 

Kristen Christian: When we give gifts, I buy for me, 

Lisa Foley: You right. When you do the same and I do the same when I, you 

Kristen Christian: [00:31:00] <laugh>. 

Brad Burrow: Yeah. 

Lisa Foley: So the be has just always been something that we’ve shared together 

Brad Burrow: Even before, as 

Lisa Foley: Friends before, before this. Yeah. Right. 

Brad Burrow: That’s interesting. Yeah. Yeah. 

Lisa Foley: So when we decided we wanted to do professional organizing and be professional organizers, we did a focus group and brainstorm different names. And in the back of both of our heads, we had the be, you know, be, was buzzing in our heads, buzz 

Kristen Christian: Our head. Yeah. 

Brad Burrow: <laugh> I was gonna open the podcast like that and I forgot 

Kristen Christian: [00:31:30] <laugh>. 

Brad Burrow: Yeah. 

Lisa Foley: So it just felt so natural. And then we really started looking into the bee and the efficiency. I mean, there’s no effort wasted for a bee and the hive and the queen, the 

Kristen Christian: Most organized of, you know, communities that even a professional organizer just, um, is blown away at the organization in a hive, in a beehive. It’s amazing. 

Lisa Foley: Yeah. 

Brad Burrow: It is in the end result. Sweet. It 

Lisa Foley: Is look at 

Kristen Christian: You. You’re talking over 

Brad Burrow: [00:32:00] Language. 

Lisa Foley: It sure is. So, yeah. So we’ve had a lot of fun with all the puns and different things from worker bees to our hive and to the sweet 

Kristen Christian: Nectar of 

Lisa Foley: Organizations and our franchisees or ZBS we’ve got queen bees. Yeah. 

Kristen Christian: Yeah. 

Lisa Foley: Bees dude bees. 

Brad Burrow: Yeah. That’s good. So people will respond to that. Yeah. Pretty, pretty positive 

Lisa Foley: For me. Yeah. Yeah, yeah. 

Brad Burrow: Yeah. So how are things going right now? So you’ve got how many franchises, it looks like 15 [00:32:30] or so. 

Kristen Christian: Well, we’ve got 10, 10. So Kansas city is an owner operator. We still own Kansas city and have amazing people who run Kansas city for us. Um, um, that’s one thing we’ve just been so blessed in having the right people come into our hive. Um, and then we have a, a 10 franchise locations, um, throughout the country and have a couple more coming on and good are really, you know, on a trajectory from some great growth. It’s exciting. Yeah. And really that conversation [00:33:00] when we’re talking to prospects, um, up to franchise prospects, there’s nothing preventing them from hanging a shingle tomorrow of Sally’s organizing. Right. And so it’s that conversation of you can do that. There’s nothing stopping you, but what are the benefits of joining a franchise? And it goes back to that, you know, early part of our conversation, we’ve created a model that really makes sense. Yeah. We’ve made the mistakes we’ve learned from them. We’ve pivoted. Do we have every, I dotted and TRO? No, but um, we have built something [00:33:30] that is working. Yeah. That is profitable. 

Lisa Foley: Well, and we’ve built the brand, we’ve built the website, we’ve built a business to scale, so Sally can hang or shingle, but she’s going to be so many light years ahead by going with a franchise model that has already established and has that recognition and reputation. 

Brad Burrow: Right. And starting a business from scratch is it’s hard. It’s hard. 

Kristen Christian: Yeah. Yeah. It’s hard. But then also not being alone. That’s what we love. We always say that, um, like Lisa Foley said, we’re looking for people [00:34:00] who have that compassion, that head and heart. Um, and once we find that, yes, we can teach it. All our training is robust and good, but when we have a franchise come in, we say they get a seat at the table and we are growing a team, this amazing table of amazing people who have very similar, um, well we have all different skill sets, but similar and all D experiences, similar, um, goals. And so in together we’re building this information [00:34:30] machine that is gonna be unstoppable. And then we can lean on each other and learn from one another. So when Dallas has a win, we all learn when Seattle has a hiccup, we all learn from that and pivot accordingly. So it’s that synergy and support that to me is invaluable with the franchising. 

Lisa Foley: Yeah. And kind of the best of both worlds that you own your own business, but you’re not alone. You’re not a silo. You have this whole table that you’re sitting at the table with. 

Brad Burrow: So I have a little bit of [00:35:00] experience in franchising. We’ve talked about that a little bit. It’s hard. Mm-hmm <affirmative> franchising is hard. Yeah. Yeah. I mean, how, how have you guys navigated that? Because I mean, you you’ve gotta have an agreement for every state that’s different, you know, some states are really hard like Illinois and places CA 

Kristen Christian: California, California. 

Lisa Foley: Yes. 

Kristen Christian: <laugh>. 

Brad Burrow: Yeah. I mean, so did you kind of know that going in or is that something you 

Lisa Foley: Had to learn? We didn’t know 

Brad Burrow: That going <laugh> would you not have done it if you know all that? 

Lisa Foley: Well, there are, we would’ve. 

Kristen Christian: I think [00:35:30] we would, there are days and, and when I’m not gonna lie franchising, um, there’s days, sometimes where I’m like, but all I 

Brad Burrow: Wanted to do was 

Kristen Christian: Organize <laugh> yeah. We don’t, the irony is we don’t get to organize ever anymore. Right, right. Because we you’re 

Brad Burrow: Working on the business 

Kristen Christian: And not in the business. And that’s important though. That’s where franchising. So going back to Sally shingle, Sally’s gonna be in and on and around the business. She is the business. So scaling is really hard for Sally. Whereas when you come on as a franchise owner, we really talk [00:36:00] about, Hey, I know you love organizing cuz a lot of times people are attracted to us for that. But really in the end, if you’re running and scaling and organizing business, you’re not doing a lot of organizing because we’re gonna tap you on the shoulder and say, Hey, it’s time to get on your biz. Not in. And that, as you know, a business owner is really hard because you kind of wear all hats. Yeah. So, but as far as did we know <laugh> we had no idea. Um, and it’s hard sometimes and you’re right. There’s a lot of [00:36:30] the business side of this that isn’t so fun and is time consuming and expensive and risky. But 

Lisa Foley: I think too, it’s a huge responsibility and we take that so seriously because we come to just adore these people that have started a business. Yeah. And we want and trust tremendous success for them. And that, you know, weighs heavily on both of us that, um, that they’re successful. And we see to that, you know, it’s, um, we don’t want just anyone sitting at the table [00:37:00] and we’ve created a real family feel of, of culture that we have. So, you know, these people and their bees are it’s, it’s also important to us, right. That, you know, it’s a big responsibility 

Kristen Christian: And it’s morphed, it’s changed our roles. Our roles now in the business are, you know, every day we walk into the office of how can we support our franchisees and make them better? How can we more successful, help them reach their goals? 

Lisa Foley: Yeah. Work smarter, not harder. All of it. Yeah. 

Brad Burrow: You know, one of the things about [00:37:30] franchising, I think a lot about is, is how, you know, how you keep the quality of what they’re doing at the level of where if you guys wanted to be and where if you were doing it, it would be 

Kristen Christian: That’s the Achilles heel of yeah. Of franchising. I 

Brad Burrow: Think. So how, how are you guys doing that? That’s, that’s a challenging thing. It is because everybody needs, I mean, the knowledge that you have, we just talked about all the different profiles. Mm-hmm <affirmative> mean every, every franchise needs to know yeah. That, that level of detail 

Kristen Christian: [00:38:00] And know it and sleep it and breathe it. Right. Um, it comes from, you know, we, like Lisa Foley said, we don’t just bring anybody to the table. Our, our sales process is really long, our discovery process of, of getting to know a, a prospect and then getting to know us, we’ve walked away from, you know, we’re not just out there to pedal and sell a franchise. It’s not about the money. It’s about bringing the right people on. So that’s part of it is bringing the right people on that. We know they’re head and aren’t, um, but it’s also comes down to systems and operations and training [00:38:30] and communication. Um, we have brand standards, as you can imagine. Yeah. Are really tight. And if people don’t get it right, we need to, you know, help them pivot. And so that’s the part I don’t love about franchising is that, you know, as the franchisor, sometimes, maybe in general, I think people think of franchisors as this iron fist and controlling. We do not wanna be that because this is their lifeblood, this is their baby. This is their business, but they just have to follow along [00:39:00] a certain kind of standard. And I feel like we do pretty good on that of, um, gently guiding. And when people do get it wrong, a little bit, we tweak, 

Lisa Foley: We write the ship. 

Kristen Christian: Yeah. And write the ship, put ’em back in lane, come back around. 

Brad Burrow: How do you recognize when that’s happening? I mean, that would be a hard thing to do. I mean, you can’t be out on every job that every franchisees doing. 

Lisa Foley: Right. Well, it is, I mean the standards that we’ve set in place and if, if they’re, you know, go outside of the line and do different colors or cartoon, and it’s not our brand, it’s not our voice. It’s [00:39:30] not our image that we’re wanting to project. Mm-hmm, <affirmative>, it’s pretty easy to steer them back onto. That’s cute. But Nope, we need to, you know, use this instead. 

Kristen Christian: Yeah. But also though about the organizing, it is hard. Oh yeah. Because you know, when we’re halfway across the country, we don’t get to see it all. Yeah. And that really does come down to, as a business owner, you’ve gotta trust. Right. You have to have faith. Um, and it goes back to picking the right people and then that training, um, we are very, um, you know, continually adding to our training, not [00:40:00] just for our franchisees, but then for their bees. Right. And really creating a culture where people want to do their best. And, and you know, what, what we do sometimes is nasty, gross, and not very sexy. Yeah. It is dirty. And so I can imagine yeah. And celebrating these bees and supporting them and appreciating them oh man. Because they are the heads and hands and feet, the face of our company. Yeah. And so really, um, managing the [00:40:30] bees in a way that honors them and appreciates them and supports them. 

Brad Burrow: Yeah. Yeah. It, it seems like they have to really be tuned in with what you guys are trying to do and that that’s. Yeah. I, I think every franchise has that problem. Yep. Yeah. You know, it’s like, you’ve gotta, you gotta have a way of, of getting everybody to think the same way. Right. And you’re, you’re training psychologists. Yeah. Right. <laugh> it’s like, they need to go through, they need to go through, uh, have a degree in psychology or something [00:41:00] like 

Kristen Christian: That. I think it though, the, um, we were talking a little bit about the EOS, um, yeah. It’s but it’s really helping people, everybody knows the direction and the culture and our mission. Yeah. And our mission truly is to provide customized and sustainable organizing solutions with compassion, confidentiality, and without judgment. It’s really simple in every market, in every market. Yeah. And so if we get everybody in singing our song, waving our flag and understanding the mission, [00:41:30] and then if somebody doesn’t agree with our mission, then yeah. They don’t, they don’t last. Yeah. And so that when it’s really clear and you’re really communicative about it, it works. 

Brad Burrow: So what does the future look like? You know what I, so I, there’s a lot of ways that I see that your, your organization could go, I mean, Uhhuh <affirmative> know a company like containers more, you know, those types of companies mm-hmm, <affirmative>, mm-hmm <affirmative> they need to be like your biggest cheerleader. <laugh> you know what I mean? 

Kristen Christian: [00:42:00] They are, we do a lot with them. 

Brad Burrow: Yes. Yeah. Yeah. Obviously. So, I mean, there’s a lot of different ways you could, you could go with this, have you thought, now you have thought about it, but what, what does that look like? 

Lisa Foley: The future is exciting. I’ll tell you, our industry is really booming and growing and it prof, Ugh, professional organizers are becoming more commonplace. Like you, it used to be everyone had a cleaning lady or not. Everyone had a cleaning lady now, almost everyone does. Yeah. Right. That’s kind of where our industry is going to. 

Brad Burrow: Yeah. 

Lisa Foley: Americans are consumers [00:42:30] and you know, the Amazon boxes are showing up multiple times a day in some homes even. Oh yeah. And stuff’s not going out. So there’s really becoming a need for, um, Americans that are consuming and, and trying 

Kristen Christian: To get rid of well, and you wrap that around, like we mentioned earlier is the world is uneasy now mm-hmm <affirmative>. And so more than ever, people need to go home and be fed and supported. And that home needs to be a sanctuary mm-hmm <affirmative> and we full on believe that organization really helps with that. Yeah. And so we are on [00:43:00] a mission. So what does it mean? Or do we wanna go public? Do we wanna get bought by a container store or have a widget? I don’t know. Lisa Foley and I are pretty clear on what our direction is and that is helping people be better versions of themselves through organizations. So we’re open, um, to things we really wanna be seen as a thought leader in this industry. 

Brad Burrow: Yeah. Well, just what you’ve told me about the profiles and things. I mean, I don’t think that’s common knowledge. You mean it’s not, 

Lisa Foley: It’s really not, [00:43:30] it’s really quite different than what any of our competitors are 

Brad Burrow: Doing it. Yeah. And knowing that is a big deal. Yeah. 

Kristen Christian: Well, and with that too, um, I think people, so it’s so funny when people find out we’re professional organizers, you see them step back and they’re like, oh my God, you know, in their head, you can’t 

Lisa Foley: Go to the office or you can’t like my garage. 

Kristen Christian: And so 

Brad Burrow: Guilty of saying that. 

Kristen Christian: Yeah. So also we’re on a mission to bus down that image, um, because a lot of our competitors are, it is perfectionism and everything for a great [00:44:00] Instagram photo and not realistic. We are, um, time and time again, kind of bashing that because per being an organizer or being organized does not mean perfection mm-hmm right. So we all, it’s a journey and we’re all on a different spot on the journey. So that’s our job. Um, driving the be organized ship is to make sure that we’re always aware of that and not falling into that perfectionistic, um, zone. Well, and 

Lisa Foley: Our reputation [00:44:30] is yes, we have beautiful photos on our social and on our website and all of that. But really our reputation is it’s not the after photo. That’s important to us. It’s how we make our clients feel. And the experience that we give them going through the process is what we are all about. 

Brad Burrow: Okay. So we need to do a TV show <laugh> I just realized that 

Lisa Foley: Right. 

Brad Burrow: It should be a great and people would love it. So just be thinking about 

Kristen Christian: That. Yeah, 

Brad Burrow: Absolutely. You’ve got a guy 

Kristen Christian: [00:45:00] You’re busy. 

Lisa Foley: Yeah. Brad Burrow knows our future. He’s like, you need a book, you hate a TV show. Exactly. 

Kristen Christian: We’re already gonna do a podcast. We’re doing our podcast. 

Brad Burrow: Yeah. I mean don’t, can you just imagine you have plans? Every episode would be, I know. I mean, this is discovery channel gold. I know is what it is. I mean, you go in and you learn about people, you learn about their struggles, why they are the way they are. Yeah. I mean, God, 

Lisa Foley: And what’s so fascinating and where it is such an honor is every home is different. Every [00:45:30] person is different. Every space is different and it just there’s no same job over and over. It’s really, that’s one thing I love about our job. Is it something different every single day when you’re, 

Kristen Christian: You know, the people, the clients 

Lisa Foley: It’s an honor. Yeah. 

Brad Burrow: Guys probably do a lot of crying with clients. Don’t you 

Lisa Foley: Handholding and 

Brad Burrow: Hugging. I would imagine exactly 

Kristen Christian: Emotion. We get called borrowed daughters and that’s an honor 

Brad Burrow: Mm-hmm <affirmative> yeah, yeah. Yeah. All right. So, um, one, one last thing. Yeah. I wanted to ask you guys, I mean, [00:46:00] you have a growing business, the personal balance. I mean, you both have families, faith. Mm-hmm <affirmative>, you know, all you’re, you’re juggling a lot of things. How do you do that? 

Kristen Christian: Well, if you were to ask my kids this week, probably not great, 

Lisa Foley: But well, we do it together for one. I mean, thank God we have each other to lean on. Yeah. It’s been really something that, I mean we’re seven years in and having a business partner, um, when I’m up, Kristen Christian’s down sometimes when she’s up, [00:46:30] I’m down. Yeah. And we just balance each other out. Yeah. And we also know when there is crazy in chaos with our families or whatever, it’s, you know, I kind of shove her out the door sometimes and say, I’ve got this and she does the same to me. Yeah. So we’re blessed in that way, um, that we can, you know, call on each other, lean on each other and help each other through, you know, sometimes the crazy and the busy and 

Kristen Christian: True, true. And we’ve created a culture that we really like, the people we work with, like, yeah, totally. Like last night we were together till 11 o’clock at [00:47:00] night, just because they’re such amazing people, but you’re right. You have to have a balance. And I think any entrepreneur, any business owner struggles with that. Yeah. Because it’s all consuming and um, it’s your baby. So it doesn’t feel like work, but I do like just last week we were on a family vacation and I did, I was able to really clock out for some days. And that is so important. And so yeah, we Lisa Foley and I force each other on that. Yeah. 

Lisa Foley: Um, well, and I think our families recognize [00:47:30] not only our hard work, but our passion and our love for this company and what we’re doing and for our franchisees and our worker be that they are so understanding and yeah. You know, pull up, you know, their, their weight, um, with 

Kristen Christian: A lot of us to organize their spaces. 

Lisa Foley: No, they don’t <laugh> they’re like, no mom 

Kristen Christian: Not coming in. I’ll be like aunt, Lisa Foley’s coming over to help you with your room. No, <laugh>, 

Brad Burrow: That’s funny. Well, having, having husbands that support you too. [00:48:00] I know my wife supporting mean she’s 

Lisa Foley: That means the world. Absolutely. 

Brad Burrow: You know, when things don’t look so good sometimes, you know, at real media, like we’ve been in business 25 years. Yeah. And it’s like, there’s been some rough times and she’s absolutely, she’s always been there to support and, you know, encourage, and that’s huge. 

Lisa Foley: It is. And their faith in us that this is gonna work and, and grow. And all, 

Kristen Christian: Sometimes they sit back and are like, wait, what are they doing now? <laugh> but they are they’re 

Brad Burrow: They have a small group on the side. 

Kristen Christian: I’m sure they do [00:48:30] a little side chat. Um, yeah. But yeah, we’re so grateful for them and their support and our kids blessed 

Lisa Foley: Support. Very blessed. 

Brad Burrow: Yeah. Okay. So if somebody was to hear the podcast and they want, wanted to find out more, how would they do that? 

Kristen Christian: <laugh> 

Brad Burrow: I like the radio voice there 

Kristen Christian: <laugh> 

Brad Burrow: Could put a little buzz in there. Yeah. Does, you know, 

Kristen Christian: Something we’ll 

Brad Burrow: Figure that out. 

Kristen Christian: Yeah. Yeah. 

Brad Burrow: And then they just reach out there’s, [00:49:00] uh, forms that they could just get information. 

Kristen Christian: Yeah. So 

Lisa Foley: All markets are represented on that, uh, website. So you can find any market that we’re in social media handles are all on the website. That’s really kind of the 

Kristen Christian: Place to go and you can, um, be, you know, fill out a form to become a bee, to become a client, to become a franchisee. You can also that quiz, that profile quiz is on our website. Um, and that’s fun. Is it scientific though, but it’s, it really kind of gives you an idea and guide you, um, to really think about who are you in relationship with your [00:49:30] stuff, which is exciting. Mm-hmm 

Brad Burrow: <affirmative> yeah. I think I need to do that. Yeah. I have an idea, but I’m not sure 

Kristen Christian: Exactly. You’ll have to text. You’re gonna have to follow up on that one. 

Brad Burrow: Yeah. You need to do that. Okay. So they can reach you out on, on the website. Yeah. Thank you guys for, for coming on. Oh my, this is 

Kristen Christian: Really 

Lisa Foley: Awesome. Thank you. We were excited to be here today and 

Kristen Christian: Do 

Brad Burrow: This. Yeah, this is, this is fun. You guys have probably done a lot of podcasts. Haven’t you? A few. 

Lisa Foley: Yeah. 

Kristen Christian: Yeah. It’s fun. It’s fun. We have a lot to talk about <laugh>. 

Brad Burrow: Yeah. Well, we, I, I I’ve learned a lot today already, [00:50:00] so that that’s really good. Good. But, um, well, so the last thing that I have everybody do you, you know, that <laugh>, you’re laughing already. <laugh> maybe we should have you go first. Yes. 

Kristen Christian: Sure. 

Brad Burrow: Lisa Foley. So I, I don’t know if you’ve heard the podcast, but I always have everybody do the, in a world and see, you have to do your version of in a world with real media. And I’ve actually had, I think everybody that’s done it. Like the CEO from community America. They’d be a great, great connection for [00:50:30] you guys, by the way. Um, but, uh, so if you wanna, you wanna give it a shot? It’s just, you gotta get real close to the mic in a world, in a world with real media <laugh> this is where we need video. Yeah. All right. That was awesome. You wanted do one okay. In 

Speaker 5: A world with the real media. 

Brad Burrow: <laugh> <laugh> it’s like my favorite part of the podcast guys. I don’t know. I love it. That’s really great. All right. Well, thanks [00:51:00] everybody for joining us. Um, you can please subscribe. We always want people to script to subscribe because then they get a little notice on their phone when a new podcast comes out. So awesome. Subscribe where I think we’re on, on iTunes and all the podcast platforms and, uh, reach out to us if, if, uh, we can help and reach out to, to you guys as well, to be organized. Yeah. And, uh, get your, get your home organized. All right. Thank you. Awesome. Thank you, Brad Burrow. 

Outro: This has been in a world with real media. Thanks for [00:51:30] joining us and be sure to subscribe on iTunes and follow real media on Facebook, Instagram, and LinkedIn. So you never miss an episode.