As technology develops, filmmakers and photographers alike continue to find new ways to achieve the best film reel results—including those from high in the sky! Drone photography and videography have changed the game, allowing for new, high-quality photo and video content to be captured and used for an abundance of different projects in many industries.
If you haven’t heard about the benefits of drone videography just yet, read on to see why the capabilities of this technology are changing the game.
Top 4 Benefits of Drone Videography
There are many reasons drone videography has become so popular in so many different industries. Overall, drone footage can bring a new, refreshing angle and point of view to any video project.
1. Provides High-Quality Aerial Shots
One of the greatest benefits of drone videography is that high-quality aerial shots can be taken with ease. Whether you need a roof inspection for your home, you want a unique touch added to your wedding photos, or you want to film a special event from a bird’s eye view, a drone is a perfect solution.
High-quality aerial footage from a drone is not only a safer option for filming, but it also provides a memorable and spectacular view for the audience. Filmmakers, videographers, and photographers can all take advantage of this technology, allowing for outstanding imagery to use in any project—imagery that is much more advanced than what we’ve seen in the past.
2. Creates Great Marketing Materials
The marketing world is constantly changing—especially on the digital front. The need to create high-quality video content has become more and more relevant, especially on platforms like Instagram, YouTube, and TikTok. If you’re looking to advertise your products or services on these types of platforms, you’ll need to keep up with modern technological advances and trends.
Drone videography creates footage that is awe-inspiring, which can be a great way to draw engagement to your brand with advertising. While not all video content on social media is high quality, your audience will likely be more drawn to video footage with an incredibly clear image and intense detailing. This will help keep them engaged longer, potentially resulting in more leads or sales for your brand.
3. Saves Time and Money
Producing videos isn’t cheap—especially if you want your project to stand out from others. Before drone videography was invented, filmmakers had to rely on licensed pilots and full-sized helicopters to shoot footage from above. As you can imagine, this can turn into an incredibly expensive endeavor, and you may not even get the quality video footage you’re looking for.
For this reason, many people in the past have written off this type of filming process since it wasn’t necessarily worth the time and cost associated with it. After all, not only would you have to rent the helicopter, but you would also have to pay the pilot for their time. And, you’d have to schedule far enough in advance to ensure there would be no scheduling conflicts and you’d get your footage done before a project deadline.
On the flip side, drone videography can be done for a fraction of the cost and in a much shorter amount of time. Your team doesn’t have to outsource at all, since drone videography services can be provided all in-house at a full-service video production studio. This also gives you the flexibility to complete the project on a timeline that’s completely dictated by you, since a production studio will do its best to meet any deadline you set.
Still, it is important to remember that drone videography isn’t free, and there are some upfront costs you will likely have to pay when seeking these services from a production studio. However, the footage you’ll receive will be of such high quality that you’re likely to have a high return on investment if your video project performs well.
4. Has Unlimited Versatility
Filming from a helicopter can also be very limiting because of its size and lack of flexibility to fit in smaller spaces. Drones, on the other hand, are much more compact and, therefore, can easily be used in more places—even incredibly tight spaces that would be impossible to reach by helicopter.
Furthermore, because drones are small, they can also be maneuvered a lot more easily, allowing videographers to capture more footage from an abundance of different viewpoints in a shorter amount of time.
Industries that Benefit the Most from Drone Footage
There are a number of industries that use drones to capture photo and video footage. While the film industry is likely one of the largest, there are others that understand the importance of aerial photography as well. Some of these industries may include:
- Real Estate: Realtors can use drones to take aerial shots of houses they are selling and include the footage in the home listing.
- Agriculture: Farmers and ranchers can take advantage of drone footage for plant health mapping, as well as use drones to spray pesticides, plant seeds, and fertilize accordingly.
- Construction: Workers in this industry can use drones to capture progress shots to ensure the project remains on schedule, since using more time and budget than what is initially planned can be detrimental to the construction company. In addition, drone footage is great for topographic mapping—that is, mapping out different elevations of land.
- Military and Law Enforcement: Drone footage can be used to protect both local and national security.