No matter the shape or size of your business, it’s possible that you don’t have the resources or expertise to achieve your marketing goals and connect with your target audience.

This is where a marketing retainer can be helpful. With a retainer, you establish a relationship with an expert marketing agency, who will dedicate a set amount of time to your marketing needs on a weekly or monthly basis.

Such a retainer will often include a content plan, which outlines the content deliverables that the agency will provide during that time period. This could include ads, blogs, social media posts, press releases, or more.

Since you’re paying for their time and not the content itself, it pays to learn how to get the most out of your content marketing retainer. Here are our top tips for doing exactly that. 

Start Off On the Right Footing

Getting the most out of your content plan all depends on how you begin your relationship with the agency.

At the outset of your retainer contact, it is essential that you arrange a kick-off meeting between the agency and your comms people.

Here, you can hash out the roles and responsibilities, and get a crystal-clear idea of how the retainer plan can best benefit your company.

Come prepared, and clearly explain your goals, as well as your resourcing needs. Tell them what kind of output and impact you expect.

Crucially, you should make sure that the key points of contact on both sides are identified at the beginning of the content retainer. This way, you can be as time-efficient as possible and extract maximum value from this relationship. 

Leverage Their Resources To Save Money 

With outsourced marketing, you’re not just getting someone who can shoot videos or take care of photoshoots on your behalf.

You’re paying for expertise and technology that your company may not have access to. To get maximum value for money from your content plan, make sure that the plan utilizes these expensive and rare resources as much as possible.

Lean on the marketing experts you have paid for and ask them to identify the best approaches and angles for your strategy.

Find out what tools and resources they have access to, and make sure your content plan makes full use of these. This is the most effective way to get more for less. 

Extract the Gift Of Time

For any company, the most valuable gift is time. By opting for a content plan retainer, you can free up your people to do what they do best, rather than spending countless hours on improvised marketing efforts.

To get as much time back as possible, do not hesitate to throw any marketing needs and small tasks over to the agency you have chosen.

If any task is within the scope of the retainer, make sure you’re not the one working on it.

Remember, any agency worth its salt will be happy to take this on, since that is the reason you are paying them. Don’t be shy, basically. 

We Can Help You Build a Results-Focused Content Plan 

No matter how expensive or exclusive a marketing agency claims to be, you won’t get the results you want without a tailored, targeted, results-driven content plan.

For this, we have got you covered.

To find out more about how we can help meet your marketing needs and build a content plan that works for you, do not hesitate to get in touch with out friendly and professional team today.