In a world where 82% of worldwide internet traffic comes from video content, brands need to leverage video when promoting themselves and their services. Professionalism is important both in the image and audio so you can showcase your brand to its best advantage.
Here, we’re going to talk about recording studio acoustics and how you can manipulate the sound in your branded content. Read on to learn the basics of working with a professional recording venue.
What Are Recording Studio Acoustics?
Recording studios are locations where you can record audio without interruption. In some cases, the audio may be speech for radio broadcasts or podcasting. However, studios are generally a place for recording music and videos.
Studios are already soundproof so you can block out noise from the outside world. But that’s not enough for those who want professional-sounding, clean studio recordings. Acoustic treatment ultimately will give you the sound that you’re looking for.
Acoustic treatment means using professional sound-absorbing and sound-reflecting items to control all the sound that you put into the room. The goal is to give your sound a higher quality. When you use acoustics appropriately, your recording will sound just as clean and professional as a record by your favorite music artist or podcaster.
The goal is to:
- Make the sound more accurate and natural
- Let the sound come out more nuanced in the final product
- Stop the sound from reflecting and echoing oddly
- Reducing bleeding between various recording areas
- Block out unwanted background noise from other areas of the studio
Why Are They Important?
Acoustics are important for musical artists looking to show off their sound. However, they are also essential for professionals looking to build their brands with video content.
You can create amazing video campaigns to share your brand story. Clean, high-quality audio will help you connect with your audience. It will show them that you value your image, brand, products, and services.
Sound and Video Editing
Sound plays a huge role in the way that you edit a video. It increases the overall production value of your video and helps to grab and keep people’s attention. This is because a video with sound, whether it’s speech or music, stimulates multiple senses so people can’t look away.
You can also use sound to set the mood for your video and get appropriate emotional responses. If you’re trying to make people feel strongly about a product and engage them emotionally, you can use sad or swelling music to get the point across. Fast and boisterous speech is perfect for those marketing fun goods that will boost people’s moods.
In the end, sound provides emphasis for your video. It immerses your target audience in a world you create for a short period of time. You’ll be able to make a greater impact.
Using well-made sound with appropriate acoustics also makes the editing process easier. If you have muffled speech or garbled music, it’s going to take a long time to make it clear in the post-production process. Background noise makes things even worse.
Recording studio best practices keep you in complete control of sound quality.
Even better, you could get professional video production services. Experts know how to integrate clean audio with quality video content so you don’t need to worry about professionalism.
Different Types of Acoustics
There are many different types of acoustic treatments that you can choose from, including:
- Fiberglass insulation to stop sound from bleeding from one room into another
- Acoustic panels that trap high-frequency sounds to stop too much reverberation
- Bass traps that trap low-frequency sounds as well
- Ceiling clouds that absorb music in rooms with higher ceilings
- Diffuser panels that don’t fully absorb sound but mute it a bit
Make sure that you start recording music and speech in a location that understands these aspects of acoustics. Talk to the music studio in depth about how you can create the ideal sound.
How to Change Your Sound
Once you decide what type of acoustics you want to use, you’ll need to understand how to place and alter your equipment to generate the best possible sound.
A Kansas City professional can help you with this because they have a huge range of materials to control the sound within their expertly-constructed studios. They know how to control this equipment to absorb and reflect sound perfectly. This will ensure that your brand video has the best possible sound quality.
You will likely need to move panels around with expert help. You will also need to choose the right microphone for your recording session.
Decide between omnidirectional vs. cardioid microphones so you can choose whether you want sound from all directions vs front-facing sound only. Look into the frequency response to ensure that it’s wide enough to capture all of the sounds you’re interested in.
Make sure it has the correct connectivity and applications. Condenser mics are perfect for speech that goes over professional videos. However, dynamic mics capture instruments better and are great for jingles or background music.
These factors will ensure that you pick up sound in exactly the way you wish to.
Work With a Recording Studio in Kansas City
Now that you know the ins and outs of recording studio acoustics, it’s time to get started.
Our experts are committed to helping you with recording studio best practices so you can create a great business video recording and build your brand. Contact us with any remaining questions you have and book a day at our high-quality professional studio.